My Portfolio
Creative Direction
PMI | Canva Templates
I led the launch of Canva for the franchise system with over 60 branded templates, including these management proposals and the guest guidebook. Franchisees can edit these in Canva, download them, and share them with clients.
(Click images to view full PDFs)
PMI | The Mallard - Quarterly Marketing Newsletter
PMI measures their growth through the acronym D.U.C.K.S. I came up with the name for the quarterly newsletter to tie into that acronym and have led the writing and design of each issue since its inception at the beginning of 2023.
As you flip through each issue, you’ll also see the progression of the brand to what it is today.
(Click images to view full PDFs)
PMI | Summit 2023 Event
Each September, PMI holds a three-day business training event for its franchise network. 2023’s theme was NEXT, which I helped come up with, as well as oversaw the creation of the logo, branding, and messaging for the event.
(Click top image to view the event mood board)
PMI | Logo Exploration
The Vice President of Marketing tasked me with exploring new logo options for PMI. This logo booklet is what I presented to the executive team.
(Click the image to view full PDF)
Church History Library | General Authorities and Officers Collection Graphics
I designed these graphics to announce newly digitized collections at the library. These are displayed on hallway TVs for all employees to see.
Video Scripts
Xyngular | 8-Day Jumpstart Commercial
Xyngular | Trimstix Pink Lemonade Commercial
Xyngular | Resist Commercial
Xyngular | Welcome to Compliance Video
Xyngular | Compensation Plan Explainer Video
Website Copy
Property Management Inc. | Investment Services Webpage
Xyngular | 8-Day Jumpstart Webpage
Next Level Homes | Treasure Community Landing Page
Xyngular | Be a Little Xtra Promotion Landing Page
Xyngular | 12 Days of Christmas Promotion Landing Page
Xyngular | 2020 Black Friday Sale Landing Page
Email Copy
Property Management Inc. | Canva Platform Announcement Email
This announcement email was sent to the entire franchise system to a very successful training webinar where 75% of the franchise system participated and signed up for this service.
Xyngular | Next Step Bundle Promotional Email
This was sent to the Canada customer list to communicate the promotion of free Trimstix Pink Lemonade with the purchase of the Next Step Bundle.
Xyngular | X Bundle Workflow Series Email
This was one of a 13-email automated series that was sent to customers after they purchased the X Bundle for the first time.
Xyngular | Connexion Weekly Newsletter
This is an example of a weekly newsletter we sent to our US and CAN Distributors and Members. Each newsletter was segmented for a specific audience and included recipes, blogs, product promotions, distributor promotions, and corporate information.
Xyngular | Lean Peach Launch Email
This launch email for the limited-time flavor, Lean Peach, went to all Xyngular Distributors. Along with the ability to purchase this product themselves, this email provided quick and important information to enable the Distributors to sell the product.
Other Writings
Xyngular | What’s Your Mocha Mood?
I came up with the tagline “What’s your mocha mood?” for Xyngular’s promotion of its limited-time protein powder flavor.
Xyngular | Your New Summer Crush
During a team brainstorming meeting, I threw out the tagline, “Your New Summer Crush” to showcase the exciting limited-time flavor of Xyngular’s Resist chew.
IdealRaw | The Satisfying Seven Recipe eBook
A lead magnet I created to entice newcomers to buy IdealRaw plant-based protein.
(Click image to view full eBook)
Property Management Inc. | 7 Portfolio Multipliers
for Property Management eBook
This is an eBook I wrote and designed for PMI as a lead generation resource for their Sales team.
(Click image to view full eBook)
Xyngular | X Advanced Product Kit Drop Card
This is a drop card that goes inside a Xyngular X Advanced kit to help new customers get started with their products.
(Click image to view full drop card)